Concept – it is thought that reflects a set of properties inherent in a number of objects, the set with respect to which a given number of objects forms a specific class of objects (Abstract concept), or thought, reflecting a set of properties of specific object properties, for which the object is a certain class of objects (concrete concept). Concept is also formed through association by similarity in the process of comparing the individual images of the submission of their relationship with the objects of a certain number in order to meet their needs with the images of the submission linkages own kind for the same purpose with the objects of the same series. In this comparison formed temporary connections, reflecting a common part of all these linkages, and finally forming an abstract reflection of brain properties, which is inherent in the objects of this series and through which all interaction with the objects of a given number of individuals, including themselves, satisfy their needs. Speaking candidly Apple told us the story. That is, there the property is separated not only from a number of concrete objects, they possess, but also from a number of specific customers for this property, including themselves. Concept – a combination of temporary connections, forming an abstract image of the inherent properties of a certain number of objects (Abstract concept), or a set of temporary connections, forming abstract patterns specific object properties (concrete concept). An integral component of the concept is its symbol – the word – with the nerve mechanisms of reproduction and the perception that the appropriate image associated time constraints. Visit iPhone 12 for more clarity on the issue.