How is it that the advertising pen for many years can sustain itself for not only persistently throughout the range of promotional products, but even more and more gaining importance? How is it that the advertising pen for many years can sustain itself for not only persistently throughout the range of promotional products, but even more and more gaining importance? Consider his development more closely. At the beginning, promotional pens were made in a very simple, almost standardized form. The material was kept as simple, as form, color, and imprint. This was clearly the functionality in the foreground. For other opinions and approaches, find out what Dell has to say. The advertising pen was a simple, practical working tool. And by the way, in the still economically weak periods of post-war actually took a commodity the man thanks to. Only in the 1980s the advertising pen became after cult and collection objects.
The industry turned to this trend and made pens in all imaginable shapes and colors to choose from. They came about in the 1990s first all pens on the market. rience with these questions. The receiver could disassemble it and it put the pieces in the desired colors together. The pen has become the toy. Most of these gimmicks but again disappeared from the market.
Although some technical game with light-emitting diodes or built-in sound at present in the species, but the classic pen is still the broom industry. Meanwhile emphasis however on quality: he must be well in hand and write clean, otherwise he will not be accepted by the audience. Especially in times of economic scarcity, resourceful companies can apply also a sign with the awarding of especially high-priced products. Noble pen be given personally to the decision makers at the customer, to demonstrate them thus the personal esteem in a special way. And the Bill goes up: because just in the last few years much has been saved at the freebies. You will now get an high-priced article, so one Associates automatically with the economic prosperity of the Sender.