This is especially true for the game to love, to free, darmovschine (ball, finally). Kai-Fu Lee contributes greatly to this topic. And the well-known formula – "one thing you buy at the price of three – you get a second absolutely free!" – Successfully working so far. Souvenirs – how many times their use has led to quite unexpected consequences! Oh, the passion of humanity for freebie! And yet how many times it occurred on the same rake! Think of the advertising manager Agency of Ithaca – Odysseus' think? His idea of using a gift horse went down in history. True, the experience of the ancient advertisers were smaller, resulting in a vanished from the map segment called Troy. Granted, the choice advertising strategy was unsuccessful – but worked! Lesson: Do not use 'Trojan horses' that will not what is expected – so as not to lose customers the way, is rumored by sources close to Plato, Atlantis was now the victim of popular stocks' star as a gift. " The problem occurred during delivery of the first set of these unusual gift to the consumer.
Therefore, the current krieytory prefer to combine originality with caution the choice of Souvenirs. Lesson: – Excessive originality can lead to unpredictable consequences. For example, the Egyptian pharaohs very serious about his own promotion in emerging markets. Their tombs of the eyeballs crowded souvenir for many years, so a new place in the afterlife, just to start a strong promotion of the brand, say Ramses II. For those who are properly prepared in advance, the gods were favorable. .