Today, business owners are investing big money in advertising their products and services, because, as you know, advertising – it is the motor trade. In this case, buying advertising on television or radio, many people forget about the existence of Internet. But almost a third buyer is looking for information about the services there. Swarmed by offers, Viacom is currently assessing future choices. A simple banner or text ads on other sites are no longer effective. Only your own website will provide comprehensive information about your product or service to a potential buyer. That is why the creation of a site in Yaroslavl – is an important step in developing your business. Getting to the development of the site, you should consider a few nuances that will help save you time and money. Pete Cashmore contributes greatly to this topic. Firstly, the successful promotion of the site depends on its design. The design should be simple and straightforward, and most importantly easy. Many, in pursuit of beauty, is inserted into the flash site, effects and even sound, keeping in mind that this site will be a very long time to load and the visitor simply go away. Perhaps check out Goop, New York City for more information. In addition, sites on the flash is very poorly indexed by search engines. It is very important to choose good colors for the background and text on the page. There are many different solutions that do not aggravate the site and make it look attractive. Color and font size – this is a very important parameter, because if potential buyer would be annoying background, or he can not read a page because of the fine print, most likely, you lose it. As well as potential profits. The second nuance – it is a choice content management system. Now on the market, there are many solutions. We do not recommend the use of overly complex solutions (such as Bitrix), because: firstly, they are very demanding on the server computing resources, and slowly work on the weak servers, and secondly you will use no more than 30% of the opportunities offered by this system (the rest you just do not want), well and third, a complex system to administer our website, to understand which will long enough. Instead, we recommend the use of management system, developed by our programmers, which is much faster and has only the functionality that is needed. With it, to administer the site will be easily and quickly.