Russian Journalists

Market freelance copywriters, daily updated with new players. A considerable proportion of the newcomers are qualified linguists and journalists. And, paradoxically, but they often suffer in his new position if not a fiasco, something is seriously losing to their competitors. It would seem – well, who does not like journalists or philologists to be successful in online copywriting? So why, in reality it turns out the opposite? If you or a philologist journalist, started a free copywriting, or just caring for this work, we encourage you to read our article to the beginning of your new activities have been successful. Lack of orders or dissatisfaction clients copywriters work in journalism is primarily due to a misunderstanding of these specialists elementary things. Nature of publications on the Internet is very different from magazine or newspaper articles that are placed on paper. Users of network resources, as a rule, read the "diagonal", and even then only if the published material is of interest. That is why the traditional "water" or erased journalism stamps and techniques on the Internet are not allowed.

Every phrase in the text should not only attract attention, but also create the desire to read further. Too often journalists boldly take up the so-called "selling" the texts, and hopelessly showered the project, summarizing both the customer and his clients. Before we take up writing texts, whose task is to encourage resource users to buy something, you need to begin to learn not to take the word "sale" as dirty. It is no secret that representatives of the typical "intellectual" professions, which include a vast majority of journalists are very negatively and disparagingly refer to everything associated with commerce and trade. You should understand that, like it or not, but, coming on the market of freelancing, you're just as involved in trade, selling their services to customers. Next to begin to write more or less decent text, aimed at stimulating demand, you'll need at least superficially acquainted with the technology and sales technique of writing texts, aimed at stimulating purchases or demand.

There are Another problem faced by beginners to work in the field of online copywriting linguists and journalists. Retrieve, where you can creatively nothing limits – a great success. Much more likely you will be offered writing texts, in which it will be necessary to enter the "key" words. This should be to promote the site on the web. Very often you want to insert into the text of a combination of the "salon colors Moscow" or "clothes, Turkey and so on. In this case, change these words can not. Learn to deal with a similar combination of words is necessary. Argue with the customer on the fact that "it is wrong," it's not the Russian language "is not just silly, but pointless. You just demonstrate their incompetence. A very large number of your competitors can easily cope with this task, and you'll earn yourself inadequate and ugly image of the artist. We wish you good luck in his new job and we are confident that our article will help you launch it successfully with the very first steps.

Discussion Topics

If you cover several segments, then should know each and every publication to address their target audience. How to explore the needs? More talk, interview and observe. If you have a website, you can conduct a poll on it. If you write a letter try to fix all common questions in a separate file. Can mark duplicates, then to their first consecrate the articles.

This approach will give you a really popular topic for an article. Because you give people the information they are looking for, and where needed. Another great inexhaustible source that gives you topics for articles – forums. Every day, it can draw on a few topics. For example, if you beginner entrepreneur who does not own popular website, and mail is not cluttered with letters, then contact the forums – this is what you need.

This is your magic wand. So, that go on forums, looking close to you topics and learn about issues that participants discussed. This is valuable information, unnecessarily members forum to discuss the most urgent and painful issues for them. By studying these questions, you're a high accuracy can identify with what hand to show potential customers your product. Do not miss this opportunity. Write whole articles, answering these questions, and to include in the discussion. Such responses in the form of articles useful to you in the future. You will be able publish them in other places on the internet, drawing attention to themselves and their goods. Thus, for you will be secured in a reputation as a specialist and you will start to listen.