With new multitouch technology, knowledge transfer easily manages Stuttgart in October 2010. A challenge is to inform participants of medical Congresses about products. The doctors are literally inundated with content of symposia, lectures and product information of the exhibiting companies. Who here would like to stand out with his subjects from the mass must be innovative. How this was renowned biopharmaceutical company Gilead Sciences GmbH DGVS Congress 2010 in Stuttgart. Congress visitors should be informed about the effectiveness and safety of the hepatitis B drug Viread.
For the Munich put on the brand new multi touch technology and an interactive quiz. With success: The visitors to our stand were impressed. The mix of knowledge, playful interaction and brand new technology arrived super”tells Jessika Pohle, product manager for Gilead. Multitouch is the advancement of touchscreen technology, where a user with fingers and hands uses a touch-sensitive screen. The Is special: now even more people can control applications on only one screen at the same time. For DGVS Congress, the Swabian multimedia specialists of ict AG built a multi touch-screen in a table. A beautiful, realistic water surface was to see ‘ who invited to touch and play with.
Also swam ‘ on the water ‘ icons with different areas of knowledge. Up to 3 participants could open at the same time a separate work area with access token. There the participants involved the icons, looked over information to the respective domain and then answered quiz questions. Who did not participate in the quiz, could play just with the water and the icons: the physics of the multi touch table is so good that water and icons react to the type and the thickness of each individual contact. Content, visualization and programming of interactive multitouch quiz realized the renowned medical Agency, Dr. Carl GmbH. Its Managing Director, Dr. med. Ingo “Carl, praises the innovative way the Gilead breaks: present attractive and understandable product information mean for doctors no stress, but pleasure.” And alluding to the Multitouch technology, he adds: that Viread so far shows no cross-resistance, learn more or less set the quiz participants by hand'”.” Used intelligently, the Multitouch technology offers a lot of advantages so: the users interact and communicate with each other.