I wanted to share with you some thoughts about the reality of Strategic Planning (Planning). From my experience as a professional in the area, working in Argentina. You may find common ground and because no differences. It’s good to keep in touch and for those who love communication in all its expressions and publicity activity is our profession, this is a good meeting point. While surfing the Internet, I scanned the displays and events organized by MOMA: Elastic Minds. The event, treatment of the relationship between science and design, and the various forms that exist today to visualize, produce, generate and manipulate facts or ideas through technology. What attracted me to it? What I always look and motivates me.
The options, the possibilities of generating new things from different points of origin at first did not have things in common. And there I saw reflected what must be the work and contribution of Planning for communication. In recent years have seen dramatic changes in the behavior of individuals. Developed areas, customs, habits, activities, tastes and consumption. And to be with the times. It’s not just adapt to the changes.
As posed by the MOMA show, need to talk about elasticity. “Elasticity, Adaptability plus the product of acceleration.” What sets the Planning We in Planning we see things differently. We are who asked the question, politically incorrect, those who defy predictability. It is our starting point to create new communication scenarios. We are who we must know the consumer and the changes they generate.