RateTiger published channel management software for corporate headquarters London, March 10, 2009 – the business success of a hotel stands or falls with the management of the used online sales channels, because more than one-third of all travel bookings made on the Internet, E.g. via platforms such as HRS or hotel.de. Corporate headquarters of hotel groups face the challenge of efficiently to control all connected hotels online distribution management and control in the face of this development. Since 2004 the channel management software RateTiger eRevMax Inc. with also offers industry solutions for hotel groups. In a question-answer forum Mikkel Svane was the first to reply. A new edition of RTCorp available, which is specifically tailored to the needs of Group Hotels and cooperation currently revenue managers. The revised software enables the automated monitoring of all hotels connected to the Group channel activities. So are sales trends identified in time and retain the sales activities of the Group at a glance.
RTCorp consolidates the current room rates of all houses of a hotel chain on its own Internet pages as well as on the third-party booking portals easily and in real time. Optional, the user also receives an overview of the rates of competitors per hotel on the respective online channels. Therefore, the revenue Manager with just a few clicks has insight into the market position of the individual hotels, as well as the entire group. At the same time, the implementation of group-wide guidelines, for example, rate Parity or lowest rate guarantee, can be easily controlled and monitored. Sascha Hausmann, COO at the RateTiger provider eRevMax, comments the introduction of RTCorp as follows: “it is common practice, corporate headquarters to introduce group-wide sales policy.
Sense these guidelines is to ensure of a consistent brand identity and rate structure. With given revenue strategies, such as for example rate parity or lowest rate guarantee on the Hotel Web site sales and distribution costs should also be optimized. Such revenue strategies need to be monitored regularly. Only so can be measured success and affiliated hotels in implementing controls. RTCorp offers decision-makers. automating these time-consuming tasks” RTCorp also includes the possibility to show the positioning of hotels on the different booking platforms. Manager in corporate headquarters received an overview of the list of the own hotels on the used Internet sites. This information helps determine whether the hotels of the Group on online channels over the competition is sufficiently prominent lists. To round out the product, RTCorp also offers the possibility to create usage statistics per hotel. The Centre has thus always insight to what extent predetermined standards, such as for example a regular observation of the competition or a specific refresh rate of online channels, are actually implemented. In its product development relies eRevMax especially on proposals and Feedback from hoteliers. RTCorp is based on suggestions of hotel groups, who want to be optimally positioned in Internet sales. The efficient monitoring of price and sales strategies of all connected hotels, and in addition the competition on a wide variety of used online channels, was thereby often considered difficult viable challenge in the Hotel Central. By using RTCorp, the control of distribution on the online channels from third-party is now significantly easier. by Jasmin Keller