If you cover several segments, then should know each and every publication to address their target audience. How to explore the needs? More talk, interview and observe. If you have a website, you can conduct a poll on it. If you write a letter try to fix all common questions in a separate file. Can mark duplicates, then to their first consecrate the articles.
This approach will give you a really popular topic for an article. Because you give people the information they are looking for, and where needed. Another great inexhaustible source that gives you topics for articles – forums. Every day, it can draw on a few topics. For example, if you beginner entrepreneur who does not own popular website, and mail is not cluttered with letters, then contact the forums – this is what you need.
This is your magic wand. So, that go on forums, looking close to you topics and learn about issues that participants discussed. This is valuable information, unnecessarily members forum to discuss the most urgent and painful issues for them. By studying these questions, you're a high accuracy can identify with what hand to show potential customers your product. Do not miss this opportunity. Write whole articles, answering these questions, and to include in the discussion. Such responses in the form of articles useful to you in the future. You will be able publish them in other places on the internet, drawing attention to themselves and their goods. Thus, for you will be secured in a reputation as a specialist and you will start to listen.