From birth, we are surrounded by sounds. First, we do not understand and do not differentiate. Then there are the sounds of pleasant and annoying. Soon we learn to distinguish between words. Words are a huge part of our little world. Our speech and our thoughts are composed entirely of words.
We communicate, exchange views, say, write, read the words. Words uttered by us most directly affect the way how the things in life. The power of words are a lot of sayings and proverbs. Here are some of them. The word is not an arrow, a heart . No armholes with a spear, armholes language! That is written with a pen, that will not cut down with an ax. Why are words so powerful? From them such power that the word can and kill, and wound, and put his feet? The fact that each word in addition to the semantic load is and the emotional component associated with our past experiences. The same word in different people is different associations, and as a consequence, different reactions.
A simple example, the word "exit" for someone is good, even great word because it is associated with relaxation, with the holiday, with glee. The word "soon weekend inspire and give strength. For another man, the word "output" may be akin to a curse, because it is associated with unpleasant memories or expectations in the future. Of course, one such word does not have much impact, regardless of their emotional staining. But every day we use hundreds of thousands of words spoken, read or thought. And everyone, even the smallest word, echoed in our subconscious. The conclusion is simple, we watch what we say and think. By words you can use to your benefit. For this we must include in its lexicon as much as possible of the positively charged words. I will begin, and continue to Yourself: "Love, affection, and gratitude